In my last company, most interactions with clients and potential clients used to happen on phone or thru emails. We were a technology company and wanted to demonstrate our geekiness and technology-centric thinking to the listeners. Avenues to do that over a phone are quite limited (unless you are willing to bore the listener to death by launching a long “about us monologue”). We developed a very innovative way to position ourselves during client calls – our own version of the Alfa Bravo Charlie phonetic alphabets – using science and technology related terms – see the sample below –
A as in Aeronautics
B as in Biotechnology
C as in chemistry
D as in Design… and so on
(My favorites were F as in Fuzzy Logic, N as in Nobel Prize, and R as in Random Numbers)
So my way of telling my email id was “Ashutosh – A as in Aeronautics, S as in Science, H as in Horticulture, U as in UFO, T as in Technology, O as in Oncology……..”
Believe me when I say, the clients (who themselves were deep into technology – most of them were Scientists/Innovators/PhDs) really liked this, at least they noticed us, remembered us, and sometimes ever talked to their co-workers about us. A truly elegant and subtle way to convey the message – we are like you – hardcore into technology!