Winning ideas are amazingly simple.
They are always there; just that no one noticed it. Until a maverick comes and finds it out, nurtures it, builds it into a winning business enterprise – and leaves you wondering – Oh man, why didn’t I think about it.
Have you ever seen a DNA gel electrophoresis. It is basically a dull black and white map of ones DNA. Like this:
Now take this dull map, add lots of colour, design and excitement and phew, you get a unique and personalized painting, to decorate your house, like this:
or this:
This is exactly what Nazim Ahmed (a biotechnologist by education) and Adrian Salamunovic (a designer) did when they founded DNA11 – a firm specializing in use of genetic engineering to create highly personalized art forms (they call it as DNA Art). What they do is simple – extract your DNA, run a gel electrophoresis (it is simple, even I did it in my undergrad days), but instead of getting a black and white map, they make colourful and bright portraits.
DNA11 is an million dollar business now. And growing!
Winning ideas are amazingly simple.
Interesting!! These days ppl will sell anything under art !! But this 1 seems to be good…
nice one… its a brilliant personalised gift… 🙂